Following the success of Penguin’s recent Grind Coffee campaign, we’ll be joined by Candy Ikwuwunna and Nabilla Doma, as they walk us through a guided process on how Penguin’s Brand department build their award-winning campaigns. We will touch on what went well, what didn’t, and what creating a successful campaign is all about.
In this hour and a half session, you’ll learn the difference between branding and marketing, how to fulfill campaign objectives, and how to navigate partnership strategies. We will also incorporate audience questions throughout the session, giving you the opportunity to ask any and all questions you may have about branding campaigns and the publishing industry.
Candy Ikwuwunna is Brand Marketing Manager at Penguin Random House UK, where she develops culture-led brand campaigns and partnerships, with a particular focus on engaging younger audiences. She has worked on campaigns including Fully Booked, Penguin’s partnership with GRIND, and The Book Pharmacy, created in partnership with Thursday Dating. Before joining Penguin, Candy worked at the mental health charity Mind on award winning initiatives such as Crafternoon and 27 27, and previously held marketing and ops roles at Transworld and Little, Brown.
Nabilla Doma is the Brand Manager for Penguin Random House UK. Nabilla looks after the key consumer facing campaigns from digital activations to in-real life events. She also manages brand partnerships with the likes of Grind. MOTH drinks, Crocs, Great Western Railway and more. Nabilla also works across the wider brand strategy work in the team, with a particular focus on growing cultural relevance and loyalty. Nabilla has previously worked for brands like Nando’s UK, MADE.com and has worked for advertising agencies with clients such as Samsung, TK Maxx, L’Oreal and Unilever.
When: 16th September 19:00 – 20:30 BST
Where: Zoom via a link provided in the booking confirmation email
Price: Free for all
Bookings are closed for this event.