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BEGIN:VEVENT
UID:200@thesyp.org.uk
DTSTART;TZID=Europe/London:20260916T190000
DTEND;TZID=Europe/London:20260916T203000
DTSTAMP:20260911T190548Z
URL:https://thesyp.org.uk/events/syp-uk-x-penguin-brand-campaigns/
SUMMARY:SYP UK X Penguin: Brand Campaigns
DESCRIPTION:Following the success of Penguin's recent Grind Coffee campaign
 \, we'll be joined by Candy Ikwuwunna and Nabilla Doma\, as they walk us t
 hrough a guided process on how Penguin's Brand department build their awar
 d-winning campaigns. We will touch on what went well\, what didn't\, and w
 hat creating a successful campaign is all about.\n\nIn this hour and a hal
 f session\, you'll learn the difference between branding and marketing\, h
 ow to fulfill campaign objectives\, and how to navigate partnership strate
 gies. We will also incorporate audience questions throughout the session\,
  giving you the opportunity to ask any and all questions you may have abou
 t branding campaigns and the publishing industry.\n\nCandy Ikwuwunna is Br
 and Marketing Manager at Penguin Random House UK\, where she develops cult
 ure-led brand campaigns and partnerships\, with a particular focus on enga
 ging younger audiences. She has worked on campaigns including Fully Booked
 \, Penguin's partnership with GRIND\, and The Book Pharmacy\, created in p
 artnership with Thursday Dating. Before joining Penguin\, Candy worked at 
 the mental health charity Mind on award winning initiatives such as Crafte
 rnoon and 27 27\, and previously held marketing and ops roles at Transworl
 d and Little\, Brown.\n\nNabilla Doma is the Brand Manager for Penguin Ran
 dom House UK. Nabilla looks after the key consumer facing campaigns from d
 igital activations to in-real life events. She also manages brand partners
 hips with the likes of Grind. MOTH drinks\, Crocs\, Great Western Railway 
 and more. Nabilla also works across the wider brand strategy work in the t
 eam\, with a particular focus on growing cultural relevance and loyalty. N
 abilla has previously worked for brands like Nando’s UK\, MADE.com and h
 as worked for advertising agencies with clients such as Samsung\, TK Maxx\
 , L’Oreal and Unilever.\n\nWhen: 16th September 19:00 - 20:30 BST\n\nWhe
 re: Zoom via a link provided in the booking confirmation email\n\nPrice: F
 ree for all
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CATEGORIES:UK
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