Marketing Executive, Fiction (12m FTC)

Job description

An exciting opportunity has arisen for a creative and highly organised individual to join the multi-award-winning marketing team within HarperFiction. We welcome applications from all communities and particularly encourage applications from communities underrepresented in publishing.

As Marketing Executive you will be responsible for planning and implementing campaigns across a wide range of commercial fiction including crime and thriller, general fiction and science fiction and fantasy. You will also support members of the fiction marketing team on delivering integrated and innovative campaigns for some of our biggest brands.

Responsibilities:
• Plan, develop and implement creative and impactful marketing campaigns across commercial fiction genres
• Collaborate with team members to create market-leading campaigns for our biggest brand authors
• Create and brief design across a wide range of media, ideally including digital and print environments
• Communicate effectively with both internal and external stakeholders, working closely with our editorial, publicity and digital teams
• Create and schedule social media content, including community page management across Facebook, Instagram, Twitter/X and TikTok
• Pro-actively identify opportunities for cross promotion and partnerships with third parties
• Share campaign and industry learnings with the wider marketing team to help foster a culture of shared learning

We’d love it if you had…

Key Skills and Experience:
• Has experience working in a busy marketing department, preferably at a trade publisher
• Enjoys reading widely with an active interest in the publishing industry and a passion for commercial fiction, especially women’s fiction, historical fiction and crime thrillers
• Thrives in a fast-paced environment, able to manage multiple deadlines and prioritise with confidence
• A team player with exceptional communication and people skills
• Has an active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector
• Excellent organisation and prioritisation skills
• Experience of creating and optimising social media advertising campaigns
• Social media native with experience of content creation for a variety of platforms
• Ability to use Photoshop/Canva to create social media assets
• Experience in eCRM campaigns preferred

Employer details

HarperFiction is one of the UK’s most successful commercial fiction publishers, with a reputation for innovation, market-leading creative and strategic campaigns that deliver bestseller success.

We publish some of the biggest and bestselling brands in fiction, from Jeffrey Archer to Karin Slaughter, Cecelia Ahern to Dilly Court. We’ve achieved chart-topping success with our inexhaustible event publishing, including Rebecca F. Kuang’s Yellowface and Babel, Bella Mackie’s How to Kill Your Family and Abigail Dean’s Girl A. And we’re home to legendary estates, including Agatha Christie, George R.R. Martin and J.R.R. Tolkien. Complemented by our literary imprint, The Borough Press, and British Book Awards Imprint of the Year 2022, HarperVoyager.