SYP Ireland: Irish BookTok Summit

SYP Ireland: Irish BookTok Summit

When

September 28, 2025    
4:00 PM - 5:30 PM

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Join us for an exclusive online event celebrating the passion, creativity, and community of BookTok, featuring three incredible literary creators.

Whether you’re a lifelong reader, an aspiring creator, or simply curious about the world of online book communities, this is your chance to go behind the scenes with the people who make BookTok magic happen.

What to Expect:

  • The Creator Panel: Our featured creators will dive into a lively discussion, sharing their personal journeys and insights. They’ll talk about what inspired them to start their BookTok accounts, their deep-rooted love for books, and their passion for connecting with fellow readers.
  • A Peek into Content Creation: Ever wondered how your favourite BookToks come to life? Our panellists will reveal their tips and tricks for creating engaging content, from finding the perfect sound to building a strong visual identity.
  • Tips for Aspiring Creators: Get invaluable advice on how to start your own BookTok journey. The creators will share their secrets for growing your account, boosting your videos, and finding your unique niche in the BookTok community.
  • BookTok as a Career Catalyst: Discover how BookTok has transformed the literary landscape. The creators will share how this platform provides new opportunities.
  • Live Audience Q&A: This is your opportunity to ask the questions you’ve always wanted to! Submit your questions live and get direct answers from our creators.

Don’t miss out on this unique opportunity to connect, learn, and be inspired. Get your questions ready and join us for a celebration of Irish literature and the global BookTok phenomenon.

Meet the Creators:

J.F. Murray – @j.f.murray

J. F. Murray is an author and BookToker from Gaeltacht Baile Ghib in Co. Meath. Having graduated with a B.A. in Film and Drama, as well
as an MSc in Marketing from Trinity College Dublin, JF has always been drawn to fields involving creative expression. During the Covid lockdown, JF began making TikToks and writing his debut novel Fling. He now has over 100k followers and two traditionally published rom coms available globally. He reads any book that hooks him from chapter 1 and he hopes to continue his creative expression on BookTok and through writing novel number three.

Emma O’Connell – @emmareads20

Emma O Connell is a booktoker from Cork, who shares her love for reading and creating content. She is a lover of most genres, but you’ll almost always find her in the middle of a romance. In her 18 months on BookTok, she has accumulated over 12k followers and has
worked with many amazing brands, publishers and authors. She says the cherry on top of it all was being invited to Hay Festival 2025 with TikTok Ireland. When she’s not reading or creating content, she’s a full-time drama teacher after studying Social Science in college.

Lauren Malloy – @PawsandProse

Lauren Malloy is a BookToker, cat lover, and graduate student currently pursuing her Master’s in Liberal Arts through Johns Hopkins University. In January 2025, Lauren rediscovered her childhood devotion to reading and began creating book- and cat-related content for her TikTok, @PawsandProse. Since January, she has read over 200 books and has fostered a particular appreciation for 21st-century Irish
fiction. After completing her Master’s degree, she hopes to pursue a PhD in English and specialise in Irish literature. She is presently living in Galway and plans to relocate permanently to Ireland.

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