If you’ve ever wondered what goes into building a big bold successful publicity campaign that launches a new book out into the world, then look no further! Come and join us on 15th February for a lively discussion on the ins and outs of publicity in publishing.

What makes a book stand out from the crowd, and how do publishers make people sit up and take notice when launching a new author? What makes a book the next big thing on people’s reading lists? Publicity can be the key! Publicity is absolutely crucial to a book’s success, and these days the different ways to generate and harness it are growing and diversifying all the time.

We’ll be hearing from Tory Lyne-Pirkis, Associate Director at Midas Public Relations, and 2016 Bookseller Rising Star, and Elizabeth Masters, Deputy Publicity Director at Quercus Books, who will be sharing their experiences and personal highlights from their careers in publicity.

Free for SYP members; £2 for non-members