Metadata Executive and Data Analyst

Job description

Love words? Love data? Love stories?

Penguin Michael Joseph is looking for a Metadata Executive and Data Analyst to help people connect with our books and to understand how they do so.

In this role you’ll be responsible for reviewing the metadata feeding to online retailers, ensuring our books are easy to find online, writing copy to match trends, as well as gathering and analysing data to inform marketing and publishing decisions and strategy.

Day-to-day, you can expect to carry out a range of tasks: monitoring media reviews and customer conversations to update metadata and copy; using social listening tools to effectively trend spot and succinctly communicate your findings to publishing heads. While this is a marketing position, it will involve working closely with the editorial and communications teams.

• Actively review and adjust each new book’s metadata before publication, ensuring that cover, title, subtitle, keywords, subject classifications, quotes and author biography are clear and persuasive
• Monitor book rankings on Amazon, as well as wider media and customer reviews and other online sources with a view to inform and adjust copy to ensure a strong message to potential buyers
• Use sales data, trends, search and social listening information and wider platforms to inform our assessment of new book proposals and investments
• Use data analysis to help choose older and recent titles for our campaigns and support these with a review of all metadata as well as assisting in both creative and online asset creation
• Assist Marketing and Editorial teams with title, strapline and other copy suggestions
• Build strong relationships and work with data science teams, central analysts and consumer and marketing insight leads to share best practice, troubleshoot data issues and develop new tools/dashboards
• Keep informed of emerging AI developments in the industry and how they can be applied
• Contribute to eBook strategy, with a focus on copy, metadata and analysing sales results
• Respond quickly to ad-hoc requests from stakeholders for high-level data points on key titles, campaigns and authors

We’d love it if you had…

The role will suit someone willing to take risks and try different ways of working to discover what works best. You’ll need be methodical as well as curious. You’ll be unafraid to get it wrong, but determined to do better next time. A fast learner who is as happy turning a spreadsheet into a crystal-clear chart as coming up with hooky lines for a social media campaign, you’ll have a creative flair for problem solving, whether that’s with words, numbers or selling stories.

• Ability to write long and short copy with flare and precision to a strict brief to target audiences, together with an ability to draw out key selling points.
• An excellent understanding of the strengths and weaknesses of metadata and SEO in online selling
• Expert with Excel and other data analysis and visualisation tools
• Engaged awareness of the latest trends in the digital world and how it will affect buying and selling online
• Demonstrable interest in book publishing and marketing
• Excellent aptitude for analysing data and for clearly communicating key points
• Good communication, interpersonal and presentation skills
• Proactive & reactive, able to work to deadlines and manage stakeholders

Employer details

Penguin Michael Joseph is responsible for launching and building the world’s most popular and commercially successful authors and brands, including Jamie Oliver, Dawn French, Nadiya Hussain, Marian Keyes, Jojo Moyes, Stephen Fry and Liane Moriarty.