Social Media Manager – Volume (12m FTC, part-time)

Job description

This is a unique opportunity for a dynamic and creative Social Media Manager to join Thames & Hudson, leading global publisher of illustrated books as part of our Volume Group. You’ll have a passion for books, social media, email marketing, creative copywriting and understand the value of engaging thoughtfully with passionate fanbases. This is a pivotal role in executing our social media and customer communication strategies to enhance brand visibility, engage our audience, drive sales, and maximise our customers’ experience.

Working across three imprints (Volume, Read-Only Memory and Unit Editions) each with their own specific audiences, demands and tone of voice, you will:
– Implement the social media strategy, planning and publishing social media content across Instagram and X supporting crowdfunding/pre-order campaigns for books
– Lead in developing the strategy for building our accounts, including TOV and visual identity whilst staying up to date with industry trends and algorithms to recommend relevant strategies
– Liaise with T&H press and marketing team to share assets/articles, and coordinate promotional schedules for the trade releases
– Create and curate engaging content in line with our content strategy, collaborating with our team, authors, influencers and partners to create visual assets and amplify our social media reach
– Manage customer communications including creating and curating regular text/media update campaigns for backers of our crowdfunding/pre-order products, ensuring customers are always well informed, deeply involved with the production process and informed of schedule changes
– Foster and grow our online community, maintaining community engagement by responding to comments, messages, and mentions, and repost customer content featuring our books, across social media channels. Monitoring trends and conversations and identifying opportunities to further engage our audience
– Plan and execute social media campaigns aligned with new book launches to maximise sales. Working closely with authors to guide and harmonise with their own social media activities around book launches
– Utilise social media analytics and reporting tools to measure the performance of campaigns and generate insights for continuous improvements which may include reporting on audience growth and engagement

To apply, please send your CV with a cover letter to Sophie Castle at recruitment@thameshudson.co.uk. Use the cover letter to address how you meet the requirements listed in Knowledge, Skills and Experience above.

We’d love it if you had…

– Minimum 12 months experience in a digital marketing role
– Excellent written and verbal communication skills
– Passion for social media and strong understanding of various platforms and their best practices
– Demonstrated success in developing and implementing social media and email marketing campaigns
– Deep understanding of short form video on social
– Thorough knowledge of new social media platforms and which may fit with our strategy for each of the three imprints
– Experience with a CRM platform such as Mailchimp
– Understanding of crowdfunding campaigns and update strategy via these platforms
– An eye for design and aesthetics
– An interest in books and visual arts
– Understanding of social media analytics tools and ability to interpret data for ongoing improvements and optimisations
– Ability to juggle multiple projects in parallel

Employer details

Volume (vol.co) was founded in 2017 as a book-publishing platform to connect creators with superfans across a wide range of the visual and creative arts, from graphic design to popular music, from architecture to Nobel Prize–winning literature. Using both crowdfunding campaigns and limited editions to reach new and niche audiences, the platform’s success led to the recent acquisition of two other digital-native publishers: Read-Only Memory, whose high-specification books on videogaming has captured a devoted fan base, and Unit Editions, the world’s leading publisher of books on graphic design and typography. Backed by 75-year-old independent global art and visual culture publisher Thames & Hudson, headquartered in London, these enterprising initiatives comprise the Volume Group. Volume passionately believes – and its success has shown – that the desire to acquire and own beautiful physical books is as strong as ever, even if promoting their awareness and purchase has fundamentally changed over the past decade.