Books & Consumers Annual Conference 2010
Tuesday March 16 | 9.30am – 12.45pm | One Birdcage Walk London SW1
With revolutionary changes in the ways books can be bought and read, it has never been more important to understand consumers and the decisions they make.
The 2010 Conference will be packed full of consumer insights:
Steve Bohme, BML’s Research Director, will reveal the latest trends from the Books & Consumers survey: how the market for adult and children’s books performed in 2009; which consumers bought which types of books, what sources they used, and what drove their book buying decisions;
Julie Meynick, Business Development Director, Nielsen BookScan, will be joining BML’s Rachel Levin with case studies showing how data from BookScan and Books & Consumers can be used to provide a fuller understanding of key market sectors;
Dawn Burnett, Marketing Director, Simon & Schuster; will reveal how consumer insights drove the sales and marketing campaign of a recent bestseller;
Kelly Gallagher, VP Publisher Services, Bowker's PubTrack, will examine the impact of ebooks on US consumers revealing what might be in store for the UK book industry.
Delegate rates will remain at 2009 levels:-
* Attendance free of charge to Books & Consumers subscribers.
* Standard delegate rate for non-subscribers: £120+VAT (£138 inc VAT) per person.
* Discounts available to BML retainer clients, IPG and SYP members and full time students.
* Buy 1 place get second place 50% off!
Paying delegates can also receive a copy of the BML data presentations (by email, post-Conference) for just £65+VAT, or, if you are unable to attend, you can buy a copy of the presentation for £100+VAT.
For booking forms, full details of prices, and venue details click on the appropriate link below:
Books & Consumers subscribers:
BML retainer clients:
Alternatively, contact BML on 0207 832 1784 for further details.