SYP Annual Conference 2008
Publishing 2.0: The Reader Revolution
22 November 2008
University College London
If you are a member please see below for our discounted membership renewal package
ALL-DAY CONFERENCE INCLUDES:
* Panel discussions debating new technologies in publishing
* Workshops covering Editorial, Marketing, Rights, Design and more
* CV clinic and “publishing success” sessions
* Lunch and refreshments
We are very excited to announce that registrations are now open for this year's Annual Conference, held at University College London on Saturday 22 November. With the effect of digital publishing being felt across all areas of the industry, we are theming our key debates and workshops around how professionals in the book world can take advantage of the many ground-breaking developments.
Our opening debate, chaired by Liz Thomson (formerly editor of Publishing News and now co-editor of BookBrunch), looks at the changing relationship between publishers and readers, and analyses the increasing role that readers have to play in the way books are marketed, distributed and even edited. What does the so-called 'democratisation' of book content mean for everyone involved? And what opportunities exist for those web-savvy enough to get involved? Our vastly experienced panel will debate these issues and more. Confirmed speakers include Mark Thwaite of The Book Depository and Martyn Daniels, VP Media, Marketing and Publishing at Value Chain International.
Throughout the day there are seven practical workshops on offer — across three sessions — that focus on specific areas for those already working in these sectors, and anyone interested in joining them. Career and CV development sessions are also available.
The Conference concludes with an essential discussion on 'The Cost of Free Publishing'. Mark Denby, Anti-Piracy Manager at Universal Music, will join a panel of publishing rights experts, including Andrew Kidd from literary agency Alexander Aitken Associates, tackling the burgeoning issue of free and electronic content. The trickle of e-books is arguably poised to become a huge part of publishing revenue streams, but this raises two key questions: is free or illegally downloaded content good or bad for the publishing industry? And how can publishers solve the global dilemma of incorporating digital rights into the publishing contract?
More speaker details for both panels will be released shortly, and keep checking back as we will be adding more information over the next few weeks. Please get in touch if you have any further questions, and we look forward to seeing you there!
Jon Slack and Tori Hunt
Chair / Vice-Chair 2008
*Please note that the below information is subject to alterations, though we will endeavour to remain as close to the original programme as possible
Spread the word about the conference to your colleagues and friends by downloading the flyer.
10.00 Welcome & coffee
10.30 Keynote debate "Publishing 2.0: The Reader Revolution"
12.00 Workshop 1 (45 mins)
12.50 Buffet lunch
14.00 Workshop 2 (45 mins)
14.50 Workshop 3 (45 mins)
15.30 Coffee break
15.45 Closing session "The Cost of Free Publishing"
16.30 Thanks & Prizes
Publicity and Marketing
With digital publishing having a big impact on the way books are marketed, this workshop is designed to illustrate how publishers can take advantage of the growing opportunities available to them. Claire Morrison, Senior Marketing Executive at Random House, will take you through the latest methods being employed across trade publishing. This workshop will also examine where traditional publicity fits into the equation, with PR experts Colman Getty demonstrating their hugely successful approach to gaining the maximum exposure, for books and their authors.
The area of publishing everyone thinks they want to work in, but what does an editor do day-to-day? And where do commissioning editors fit into the huge range of roles available; how do you become one and how do you make a successful career of this highly sought-after position? Sara O'Keeffe, Commissioning Editor at Orion, and Gurdeep Mattu, Commissioning Editor at Continuum Books, will be sharing their knowledge and experiences of book-editing. Sara will provide the commercial, trade angle of editorial, while Gurdeep brings with him years of experience in the academic publishing sector.
In this workshop we look at the reality of working in the rights sector, from both an academic and trade perspective. What makes a great deal and how are they finalised? How does a publishing house get the most out of its product? And how are rights professionals dealing with the thorny issue of digital rights? Our experts will take you through what's at stake, and shed light on possible solutions that can benefit anyone working in the sector, or those considering a rights career.
This sector remains hugely popular and competitive, and so this workshop offers delegates the opportunity to discover more about what makes a successful trade children's publisher, and more importantly, what you can do help drive book sales within your company. We'll look at the increasing role of new media in the sector's engagement with a young audience. This workshop is also an excellent way to establish the best route into the sector if you are considering a children's book career.
Book and cover design
They say "never judge a book by its cover", yet publishers invest hugely in getting the right look, feel and packaging for their titles. Peter Dawson, Creative Director of Grade Design, will be giving a detailed presentation on all the factors involved in designing an illustrated book from start to finish, cover to cover. Pete's publishing clients include Random House, Hachette Livre, Bloomsbury and Thames & Hudson; with the latter he developed the popular Style City guide series. This is a newly created conference workshop.
How do you get started in publishing? And once you're on the ladder, how do you develop a long and successful career? Our speakers, Nicholas Jones and Giles Clark, will advise on how to get ahead in a thriving and competitive industry, and suggest ways of maintaining momentum in your career, whichever sector you work in.
Always a favourite among delegates, the SYP's specialist CV Clinic offers the opportunity to talk directly to those doing the hiring from across the industry, including HR staff from major trade and academic publishers, and publishing recruitment specialists.
You can purchase a combined Conference + Membership package and add a full year to the end of your membership term. For example, if you are due to expire in December 08, you new membership will not end until December 09.
Please register as normal and email email@example.com, who will verify your new membership period.
Ethical Marketing a review of Alison Baverstock's workshop from the 2007 conference
Literary Agent workshop a review of Pat White's workshop from 2007
Magazine Publishing a review of Leander Reeves' workshop from 2007
SYP Conference 2005 review