Selling and Marketing Digital Products

When the core business shifts away from selling books to selling software and digital products, what are the differences and how are marketing and sales departments affected?

Speakers

Rebecca Jones, Head of Marketing, Letts and Lonsdale (part of Huveaux PLC), Letts and Lonsdale
Jon White, Digital Publishing Director, Macmillan Education Limited

The Publishing Training Centre is sponsoring this one-hour London Book Fair seminar, which looks at the realities of the way the world of digital products is changing. It will discuss the impact the digital revolution has on publishing markets and explore the challenges faced and how they can be overcome.

When and Where?
The London Book Fair
Earls Course, Level 1, Thames Room
Wednesday, 22 April 2009
12:30-13:30

Please note that you will also have to register for a London Book Fair ticket to attend this event.  The Standard entry fee is £25, while students have free entry - register for your London Book Fair ticket on the following link:

https://www.cts-online.co.uk/shows/lbf2009/Default.asp