The SYP Blog - news, feature articles and SYP event insights

10 Tips for #SYPCONF16

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If you’ve been to any of our events recently, or follow us on social media then you will have seen (or heard) us talk a lot about #sypconf16 – our upcoming, annual Autumn conference, taking place in London on Saturday 26th November.

This is the highlight in our events calendar and this year’s conference is now only a few short weeks away! We’re looking forward to an exciting event and want you to have a great time with us. To help you get the most out of the day, we’ve put together a list of handy tips for both conference newbies and seasoned regulars.

 

You don’t need to be an SYP member to attend the conference

While conference members get the benefit of attending at a discounted rate, non-members are of course more than welcome to join us, regardless of whether you already work in publishing, are looking to get into it, or haven’t quite made up your mind yet. Attending the conference is a great opportunity to learn about the industry, meet other young professionals, and get advice on the job-hunting and career progression process.

If you’ve been considering joining the SYP for a while, then why not take advantage of our combined conference ticket + membership offer and get both for only £40 (£60). You can find more details about membership benefits here.

 

Get your ticket by Friday 11th November

There is a special reward for all those keen early birds among you who buy their conference tickets before 11/11. You’ll have the chance to win a signed copy of the latest Man Booker Prize winner The Sellout by Paul Beatty. The lucky winner will be chosen at the end of the conference.

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Don’t worry about coming by yourself

You’d quite like to attend but are a bit unsure because you don’t know any fellow SYPers yet? Please don’t worry. From experience we know that plenty of people come on their own every year and are only too happy to meet and mingle with other publishing enthusiasts. If you would like to find other “single” conference goers to meet up with in the morning, you can reach out online using #SYPConfBuddies. Alternatively, why not come to our Autumn Social on Wednesday 9th November at the Punch Tavern on Fleet Street and meet people there.

 

Arrive early

It’ll be a day jam-packed with panels and we’ll be kicking things off at 9:30am. Registration starts from 8:45am onwards and while we absolutely see the appeal of an extra 15 minutes in bed, we encourage you to arrive early to give yourself plenty of time to register, collect your delegate bag (goodies!), plan your day and get chatting to your fellow conference goers.

This year, for the first time, we are excited to also have exhibitors with us, ranging from recruiters and career consultants to unions and book trade-related societies and charities. Take advantage of break times to check them out. Keep your eyes on our Twitter for more details about this.

 

Come prepared

If you’ve followed our Twitter announcements, then you will already know that there’ll be a diverse line up of speakers from all areas of the publishing industry and book trade – Sam Missingham, Catherine Burke,  Jonny Geller (if you haven’t yet seen his fantastic Tedx talk, check it out here), Karen Sullivan, Joanna Swainson, and David Shelley – just to name a few.

There will be plenty of time for audience questions on each panel and our speakers are keen to hear your questions and thoughts, so do think about what you would like to get out of each session that you’re planning to attend in advance and come prepared with questions.

 

The choice is all yours

Bestsellers are a monumental topic that we could (and happily would) spend days talking about. To keep things straightforward, we’ve grouped all sessions into four streams to broadly categorise them. This is just for guidance and you don't need to stick to a single one. You’re welcome to switch between streams throughout the day. Please just be aware that all seminars will be filled on a first come first serve basis and that you may need a backup plan in case certain sessions turn out to be particularly popular.

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Don’t worry about missing out

You can’t decide which panels to attend? As a time-turner is unfortunately not an option (just yet – we remain hopeful), we will be live-tweeting each session under separate hashtags so that you can catch up on all seminars afterwards.

 

Get involved

This conference is for you and we are really keen to hear your thoughts. Feel free to share your comments, questions, and pictures on social media using the hashtag #sypconf16. Conference selfies are strongly encouraged.

 

Don’t worry about going hungry

Tea/coffee and a sandwich lunch will be provided. Vegetarian and gluten-free options will be available.

 

Continue the fun after hours

This wouldn’t be a true publishing event if it didn’t involve wine. Join us for well-deserved post-conference drinks and general merriment at the Grand Union in Kennington, a short 10-minute walk away from the LCC (111 Kennington Rd, Kennington, London SE11 6SF - nearest Tube stations: Elephant & Castle/Waterloo, nearest buses: 3, 59, 159, 334, 360).

 

 

The conference is kindly supported by:

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SYP at the IPG Autumn Conference 2016

A few weeks ago, SYP member Jess Ballance of Daunt Books, Dodo Ink won our free ticket to the Independent Publishers Guild's Autumn Conference. Here she shares her thoughts on the day and the state of independent publishing. 

As a bookseller and manager of an independent bookshop I am used to looking at the publishing industry from a somewhat different vantage point to the majority of delegates at this year’s IPG Autumn Conference. The night before the event I scrolled through the list of delegates on my phone: there were a few names I recognised but a whole load more I didn’t, and I arrived at the doors of the Royal Society of Medicine with a mixture of excitement and nervous anticipation.

In my day-to-day working life, I take the greatest pleasure in recommending the best titles to each of my customers—and for me, some of the books standing out most in the past few years have emerged from independent presses. Thanks in part to their smaller size, independent publishers can be agile and adaptable in a rapidly shifting marketplace, experimenting with new publishing methods, taking risks on emerging genres and reinvigorating neglected backlists. My outside work as an associate editor for an independent press grants me a slightly hybrid status that is alive to the ambition, drive and risk of the independent publishing sector, not to mention the hard work. Perhaps it is the passion that it takes to start an independent press in the first place, or the ability to specialise and thoroughly explore certain genres and styles of writing, or the enviable ability to adapt and evolve. Whatever it is, independent presses are on the rise.

In his keynote Conference speech, Rohan Silva said he envied independent publishers, but added that they had to stay creative in order to survive. Based on the wealth of success stories that followed over the course of the day, from Head of Zeus to Profile Books and Nosy Crow to Barrington Stoke, I am not surprised by Silva’s remarks. The smaller print runs of independent presses allow for a greater degree of investment in the titles: the content is firmly at the core of their success. Given this emphasis on commissioning and the growing strength of the independent publishing scene in the UK, it is no great shock that three of the six titles shortlisted for this year’s Man Booker Prize came from independent publishers. Their innovation extends far beyond business models to commissioning decisions, publicity campaigns and building communities of readers.

Innovation and diversity were significant undercurrents at the Conference. Nicholas Lovell, the day’s final speaker, tapped into both in a talk about how we might go about building better businesses, looking at ‘validated learning’ versus a more rigid corporate method. Lovell said that truly agile businesses continually ask questions of their data; learn how they operate and how the market is reacting to them; and adapt and reconfigure accordingly. Surrounded by publishing professionals, all specialists in their particular corners of independent publishing, I felt this was true. The Conference and its many breakout sessions showed us how far we have come, helped us take stock of where we currently stand, and made us alive to the many exciting directions that independent publishing might grow in.

Collaboration is key. So said the IPG’s president Jonathan Harris in his remarks to close the Conference. There is a great synergy between independent bookshops and independent publishers, with new enterprises like Burley Fisher Books showcasing titles from independent presses in particular, while fluidly designed and dynamic spaces like Rohan Silva’s Libreria encourage organic leaps of imagination between genres and disciplines. The variety of independent publishers attending this year’s Conference—academic and trade, big and small—and the great discussions sparked during breakouts and tea breaks, confirmed for me the core of what publishing has always been about: sharing knowledge. Be that through print or over a pint as the Conference drew to a close.

Jessica Ballance

Jess Ballance combines her work as a bookseller and manager of Daunt Books in North London
with the role of associate editor at Dodo Ink, an independent publisher of daring and diverse literary fiction
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SYP shoots for the stars: Bookseller Rising Stars 2016

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On July 6th, a crowd of publishing bods from every part of the industry gathered in the bookshop event space of the National Portrait Gallery to celebrate the talents of the Bookseller’s Rising Stars class of 2016. The perfect spot for such an event, the room was buzzing with excitement and chatter, and the variety of books and art surrounding the celebrations was a perfect reflection of the variety of skills and sectors we had gathered to applaud. Spanning editors, illustrators, librarians and entrepreneurs, the Rising Star Awards were launched by Tom Tivnan, Features and Insight editor at The Bookseller, five years ago to recognise those in lower levels in the industry that are doing amazing things and have the potential to one day be on the Bookseller 100 – the leaders of the future.

The Society of Young Publishers were honoured to sponsor the awards this year alongside Frankfurt Book Fair, and were lucky enough to attend the celebration and speak to some of the people at the forefront of this ever changing industry. Particularly given the current uncertainty that is gripping the UK, the innovations and creative thinking of these stars are just what we all need to aspire to. So what makes a Rising Star?

TT B&W (1) Speaking to both Tom and some of the winners, the key message was that the Rising Stars are not necessarily a youth-based list, you can be of any age but you should be remarkably good at your job, you should also be thinking outside of the box and always expanding your role. Rising Star, illustrator Sarah McIntyre advises ‘don't always look just at the things that people in the book world put in front of [you]: keep [your] eyes open for things outside [your] field: comics, gaming, fine art, television, film, craft, etc.’

Tom explained ‘this is a submissions process, so that means hit the deadline and if you are nominating a colleague or yourself, which is about a 50/50 split of someone nominating themselves or someone else, you have to write a compelling narrative demonstrating why you/your colleague are/is amazing.’ He also went on to say that whilst similar awards have begun to spring up, the Rising Stars has a long-standing demonstrable positive effect on people’s careers.

It may seem like the Rising Stars are in an impossible league of their own, but Jonas Herriot, Academic Resource Centre Manager, advises that you should have ‘a desire to engage fully with the industry you are in, the mind-set to try out new things...[but] this doesn’t mean you have to be the most outgoing person either, as there are many ways to do these things… just make sure you are active and find the way which best suits you.’

Networking was also highlighted as a key skill in publishing. Tory Lyne-Pirkis, Associate Director at Midas PR, believes ‘as good as you are at your job, the right connections will take you and your books to the next level and working on a new book is always smoother when you have an existing relationship with other people who are contributing. You never know when that person you shared a coffee with at LBF will come back years later and help give your career a boost.’

So what’s next for the Awards? ‘We’re trying to make it bigger and better’ Tom explains. ‘Not bigger in terms of the size of the list, but how we promote our Rising Stars and feature in the magazine and website. So you’ll be seeing more and more interviews and features with our Rising Stars over the course of the year, we’ll be featuring them at our conferences and seminars making the Rising Stars a year-round thing. Also, our partner the Frankfurt Book Fair has a programme of working with a number of the Rising Stars – bringing them out the FBF, giving them networking and mentoring opportunities.’

Tom’s final piece of advice for aspiring stars: ‘Don’t be afraid to expand out of that comfort zone… Ask your line manager for training; take on a new project, create a new project... there are a lot of roles out there in publishing and don’t be afraid to expand out of that comfort zone.

We caught up with some of the Rising Stars, class of 2016, after the event and asked them a few more questions about what makes them a Rising Star and what the future holds.

Emma Smith bw    Emma Smith

Editor at Trapeze Books, Shooting Star of Rising Stars 2016 

  1. Why do you think you were chosen as a Rising Star?

For one, I think my boss must’ve written a great nomination! I also think that the selection of rising stars this year demonstrated an appreciation of those who are thinking slightly differently and those who are not just embracing change in the industry but are actually making that change happen, whether that’s to do with diversity, innovating with libraries or showcasing illustrator talent. I hope my work with Trapeze is representative of that attitude too.

  1. You were the Shooting Star to this year's Rising Stars, that's fantastic! What's next for you, what will be your next goals?

I’m very grateful to have been picked out as the shooting star – it’s a real honour and I hope to do Frankfurt Book Fair proud in October. In terms of what’s coming up for me next, I will be continuing to grow my list for the Trapeze imprint (agents, feel free to bombard me with submissions!). We’re launching this autumn so it’s all go at the moment. I have the fantastic illustrator blogger Ruby Elliot, aka Rubyetc, coming up in November and I can’t wait for everyone to see the finished book. Trapeze are launching a podcast which I am helping to coordinate, plus we have lots of exciting events planned…so watch this space.

  1. Having been involved in the launch of the new Trapeze imprint, what would you say are the highlights of working in a small imprint, with a small team, as part of a bigger company?

We are small in number but hopefully big on results! Being in a small team allows us to be creative, focused and agile, while being supported by a large company and great resources. Trapeze is very open to ideas from all around the company (our editorial meetings are drop-in) and we hope to avoid becoming a closed off little team by being as inclusive as we can. I hope the main highlights will be in autumn when our launch list swings into action!

Karen Sulivan   Karen Sullivan
Founder and Publisher of Orenda Books

  1. Why do you think you were chosen as a Rising Star?

I started a publishing company from scratch 20 months ago, and it’s gone extremely well! We’ve had a couple of number-one bestsellers, lots of shortlisting for prizes, several ‘books of the year’ in the broadsheets and we were shortlisted for the IPG Nick Robinson Newcomer Award, which was a massive honour! I’ve made every effort to produce books that have the look, feel and quality of anything from the big houses, and worked very hard to create a brand for Orenda Books, so that readers of any of our books will actively look forward to the next one, regardless of their usual or preferred genre. In a nutshell, it’s working, and sales have been excellent, with several books purchased for TV and a number of authors from the big houses migrating to Orenda. We’ve done well in a very short space of time, and put our stamp on and carved out our place in the publishing industry.

  1. What do you think is the biggest issue/innovation/trend in publishing right now?

Brexit is clearly going to be an issue, particularly for a company like Orenda, who do so many books in translation. It’s going to mean some changes and we have no idea what the future holds. A real problem is the shortage of review coverage in the newspapers; however, again, it simply means thinking outside the box. There is good research to suggest that a huge number of purchases are made online, and tapping into that market in a creative way is definitely the future. We had a Guardian Readers’ Pick last year with a debut novel How To Be Brave and Amanda Jennings’ In Her Wake shortlisted for the Dead Good Reads Most Recommended Book (alongside Mark Billingham, Robert Galbraith, etc.), which was a massive achievement as almost all marketing was done online.

  1.  How have you found starting your own indie publishing company and how has informed your views of the industry as a whole?

I have completely and utterly enjoyed the experience and every day has been a revelation. I was so expert at the outset, but with the support of other publishers in the most general of our genre communities, friendly printers, people who were willing to give advice and support the whole way through the process, and general good will (everyone likes to see a success story, and ultimately we are not really in competition as such, but all ‘book people’ who want to get the public reading. I love this industry and it is, in many ways, unlike any others. We are all taking risks with every book we publish; we all have the same end goal.

Tory-Lyne-Pirkis   Tory Lyne-Pirkis

Associate Director at Midas Public Relations 

  1. What do you think is the biggest issue/innovation/trend in publishing right now?

For me I think it’s going to be publishing less books not more. Spending more money on fewer titles can only be a good thing for the industry rather than having a spread betting approach. I see so many publishers struggling with their lists. We all talk about the review pages shrinking, but it’s already a battle with around 200 commercial titles being sent to reviewers each week and 800 in the month of October. I also think we’re seeing the declined in the celebrity memoir, they just aren’t making the same returns as they used to and because celebrities are now more accessible than ever via Wikipedia, twitter and 24-hour media, you already know everything you need to know without buying a book. I also think that the colouring in trend has shown as that the next big book trend is likely to have design led feature.

  1. With the ever decreasing space for print reviews, where is the future of book coverage going to be? 

I see the publishing industry following the same trend as music. Since everyone started buying music online there has been an explosion in ticket sales for live music and music festivals and the same can be seen with publishing. People want to meet authors, want to learn from them and want that added extra that comes from hearing an author discuss their book. I’ve seen authors sell more copies of their books through signings and events than print reviews, so I think this is where authors have to be now out on the road doing gigs and building a brand for themselves. There’s over 200 literary festivals in the UK and many music festivals like Latitude and Wilderness have created new opportunities for authors and are changing the way we think about author events. In terms of reviews, it’s all about getting to the right audience so I’m not underestimating the importance of niche websites that cater for very specific interests whether that’s design websites such as It’s Nice That or new lifestyle websites like The Pool. Where there’s a strong connection between book and website, you’ll see online sales shoot up.

  1. What advice would you give to future Rising Stars, are there particular skills they should hone?

Good publishing is all about bravery and following your instincts. When you are starting out don’t be afraid to ask questions and learn from those ahead of you with years of experience. When you are getting there, don’t be afraid to argue your case for doing something differently. Be prepared to make mistakes, there will be books that our huge flops, but they will teach you the most about what to do differently next time. Find a mentor you can use as a sounding board, someone with years of experience who can help guide you. It helps also if you can find someone in the industry whose you admire and watch how they work, learn everything you can from them and keep asking questions.

Sarah McIntyre    Sarah McIntyre

Illustrator

  1. Why do you think you were chosen as a Rising Star? 

I don't think it was about me as much as a show of support for the #PicturesMeanBusiness campaign I started up, urging people to credit illustrators properly for their artwork on book covers, in review, in sales charts and in book metadata. The unique aspect is the campaign, and why I think it's working, is that we're not just pulling on heartstrings but arguing that it's actually in publishers' commercial interest to credit illustrators, and show how everyone in book world and in education benefits from it. (People can find out more about it at picturesmeanbusiness.com and follow progress on the Twitter hashtag.)

2. To what extent has the battle been won for the recognition of illustrators and what's next for the campaign?

It's anecdotal evidence, but I'm seeing illustrators listed on covers of books who weren't there before, even if it's the second or third book in the series where their names are introduced. And I'm seeing more writers mentioning the artists who created the artwork on their covers when they do their big cover reveal.

The one thing I'd REALLY like to see is an advance in metadata. Basically, if businesses can't quantify sales data for illustrators, it means that in economic terms, our work is worth nothing. And this is wrong; booksellers may be losing a competitive edge by not having this sales data (not to mention illustrators struggling to make a living and stay in the profession). So we need to show businesses that these figures are important, that they can help give them the edge, that people buy books partly based on the cover and illustrations, not just on the name of who's writing them.

  1. Children's Laureate Chris Riddell is urging the nation to get drawing - what does this mean for the future of illustration and can you see illustrators’ events and festivals joining the mainstream alongside the growing number of author events?

I think they are already! I'm often asked to perform at festivals as an illustrator and I see other illustrators asked to do the same. Illustrators are perfectly equipped to do school visits - kids love watching illustrators draw - and illustrators are learning that paid visits can be a great way to supplement their incomes.

I think social media makes it fun to draw together; I have an account on Twitter - @StudioTeaBreak - where I (and increasingly other people) set drawing challenges and lots of people jump in, of all ages and drawing abilities. It's a fun way to get whole families involved, and Twitter makes everything very immediate.

Jonas   Jonas Herriot

Academic Resource Centre Manager, Henley Business School

  1. Why do you think you were chosen as a Rising Star?

I think it is probably because of my involvement with the Bookseller over the last few years which helped to get me nominated. Having written articles for them (and about them), been involved with the judging of the YA prize, and being an accessible face in the library world for them to contact all raises your profile. Alongside this the work I have done as part of CILIP, and their special interest groups allow me a good view of the profession I am in, and makes me well placed to try and represent them.

  1. What do you think is the biggest issue/innovation/trend in publishing right now?

In libraries we are facing the need to learn how to do more with less. While this can be a downside it is forcing staff to be more innovative, and means resting on your past achievements is a sure fire way to fail. Alongside this we still need to work at not only increasing digital literacy in our staff, but also how we can increase it in those we serve. As librarians we also need to ensure that we promote what we do, especially to those we don’t already reach, and finding ways to do this is key to our future.

  1. As a librarian, how do think this will impact libraries? And how do you think young people, young publishers, can get involved?

I like to think that my nomination isn’t about me, but rather is about all librarians being in Rising Stars, as there are certainly many more worthwhile people in my profession who deserve this far more than me. The trick is getting them more noticed, and I hope that future years will see them being put forward for the work they do, I know I have a few nominations I will be making. As for young people across the whole industry, they are out future (as cliché as that sounds) and we need to ensure that they have as many opportunities to succeed as possible, and offer them all the support we can.

 

It’s all about the drama

by Konstantinos Vasdekis, Production and Digital Editor at Oberon Books (@OberonBooks)

Coming from a trade publishing background, I knew working at an independent drama and performing arts publisher would be a different experience. On paper, Oberon Books is a small company of ten people, based not in a fancy area with glamorous offices, but in a private residence on Caledonian Road. Numbers say otherwise however; with an impressive output of over 100 new titles each year, an eBook list of 1200 titles, and counting, as well as an even more extensive backlist catalogue.

I work in design and production, and from my first week, I realised that this is indeed a particular type of publishing. Apart from theatre practice, dance and biographies, the vast majority of the books is playtexts. This means that your client is the theatre (or other times the production company) who are purchasing copies to sell as a programme text. They are the ones supplying, checking and ultimately signing off the production credits, the biographies for the cast and creative team and any other related information that go into the prelims, before the text begins. The publication date is not the one on which books hit the shelves of a bookstore. It is the night of the first performance, and it simply cannot be missed. And you don't get lead times of a few months to work on a project. From the moment a script lands on your desk for typesetting, through to printing and delivery, you have no more than three to four weeks. Often even less.

Drama publishing also has its own time zone. There is a constant back and forth of feedback. There is no 9am-6pm rule, corrections come in at any time of the day (or night!). Given that rehearsals are ongoing, there are several edits or rewriting of a particular scene, sometimes right up to the last minute. In our business, turnaround times are so fast, that even minutes can – and have on a number of occasions – determine whether you deliver on time for that coveted first night or not. If you are able to re-submit those pdf files literally moments before printing commences, that is.

I have been here for just over two years now. Oberon is not simply publishing books about theatre, it is an operation run by theatre people who love publishing books. A very different publishing environment, with a strong family feel, non-stop volume of work and ‘crazy’ deadlines.

And this is what makes it so exciting. The interaction with a different world of renowned playwrights, innovative theatre-makers and talented artists. The thrill of working on the playtext of a West End production, or seeing the greatest male dancer of his generation signing his book that you just published. And perhaps, every now and then, the opportunity to change the world – theatre can do that, trust me.

 

XML Summer School 2016 in Oxford

The XML Summer School is a unique event for everyone using, designing,
managing, or implementing solutions using XML and related
technologies. The courses are taught by recognised experts and
practitioners of XML in a relaxed atmosphere. The emphasis is on
proven practical techniques, so that delegates can use what they learn
when they go back to the office.

This year's XML Summer School takes place at St Edmund Hall, Oxford,
the week of the 11-16 September. You can attend for individual days,
or go for the whole week of XML. There are classes at all levels,
starting with a primer and Hands-on Introduction to XML, and including
XSLT and XQuery, XML in Publishing, Linked Data, and Hands-on Digital
Publishing. For details see http://xmlsummerschool.com

There is a 10% discount until 30 June with the code SPY16 at
https://xmlsummerschool2016.eventbrite.com/?discount=SPY16

A novel idea

Last weekend SYP Éire was able to attend the Greenbean Novel Fair run by the Irish Writers Centre. The Irish Writers Centre is the national resource centre for Irish literature and 2016 marks the Centre’s 25th anniversary year. It supports and promotes writers at all stages of their development, and also welcomes all those interested in literature.

The fair is in its fifth year and provides twelve shortlisted novelists with the opportunity to meet face to face and pitch their books to a variety of publishers and agents.

Submissions for the fair open in April each year to debut novelists and they are required to submit 10,000 words and a synopsis in the initial stages. If selected for the shortlist they must have a completed novel ready to present to the participating publishers and agents by January in the year of the fair. Each novelist is given fifteen minutes to pitch to a publisher or agent in a similar format to a speed-dating event. The fair remains popular with each year receiving over 200 submissions but why has it been so successful?

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Literary agent Jonathan Williams has attended each fair since its inception and believes that the opportunity to meet new, interesting, people from diverse backgrounds is invaluable. Initially sceptical of how it would work “I had to eat my words, it’s a terrific opportunity for writers, and it’s a credit to the fair that there are more publishers than writers.”

Tramp Press founder Sarah Davis-Goff attends because of the high standard of submissions, “the judges make great editorial decisions, the variety is valuable and I come just in case there is something exceptional”.

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“You’re not just another envelope in the letter box,” states Amy Herron from the Irish Writers Centre, and this very sentiment is echoed throughout the day. The personal interaction is invaluable, not only for authors, but for the publishers and agents. “It’s great for the authors to meet us and get to see that we’re not just gatekeepers,” reminds Stuart Cross of Liberties Press.

The value of the fair continues beyond the day it is hosted, “you’re reminded of the level of talent and you return to look at the slush pile a lot more closely” explains Hannah Shorten, New Island Books. It also teaches authors how publishing houses work and about the industry they are seeking entry to.

It was a fantastic day, providing a perspective not often seen in the publishing industry and SYP Éire thanks the Irish Writers Centre for allowing them to attend.

A Day in the Life of Maria Vassilopoulos, The Bookseller

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The-Bookseller

Description of Company

The Bookseller is the B2B magazine for the UK book trade and has been since 1858.  We have our weekly magazine, online site, email newsletters and conferences throughout the year.  I run Jobs in Books, which consists of  the jobs board, magazine pages, My Job In 5, careers area and @Jobsinbooks.

Typical Day

I get in at 9am and then if it’s before press day I am making sure the team are up to date with the week’s new jobs in books ready to be published.  I tweet throughout the day and find a new My Job in 5 interviewee for the Friday issue.  I usually have a few emails from followers on twitter or jobseekers I meet at events so I like to answer each of those- I pride myself on being community focussed.  I also attend  meetings, events, panels and careers fairs to spread the word about Jobs in Books and also to keep my ear to the ground on what issues are being discussed in terms of publishing recruitment.  Jobs in books also gets involved with Rising Stars and TheBookseller Top 100 and I also attend both London and Frankfurt book fairs as  well as having jobs and freelance pages in the Bookseller daily editions. On a Thursday and Friday I try and get a blog up from a student, SYP member or an interview on my careers tab on The Bookseller online. At the moment I am teaching on the Publishing Skills module on University College London’s Publishing MA so you will find me there on a Tuesday morning.  I am a student there too, writing a PhD on publishing history. Home time is 5pm.  I believe in leaving work on time but I will study into the evening.

How is the Role different?

I created my role.  When I started at The Bookseller there was a page or two of jobs in the magazine, an automated twitter feed with 1000 followers and a jobs board.  I was bought in to sell recruitment only, and that is still part of Jobs in Books as well as the  other areas.  My CEO Nigel Roby and editor Philip Jones have supported me in building up the area and creating a proper publishing jobs community.  What’s brilliant is when I see other organisations doing similar things- then we can work together and make it better for all jobseekers out there.

Main Influencers on your role? 

The Bookseller itself is a huge influence.  I read it for the 10 years I spent in publishing and bookselling previously and still read it every week. I even need to read the archive for my PhD!  My passion for this role comes from being made redundant 2 years ago from my publishing job and having to job search.  The recruitment agencies and Book Careers were all great but when I got the job at The Bookseller I wanted to add to this.  I hope I have- I don’t see it as a role, I see it as my responsibility. Emma Lowe, my boss, has also been brilliant.

Best parts of the role 

I am so fortunate to be able to say that I love my Job.  I really do.  I like the fact I can help at least one person each day, grow Jobs in Books and keep the service alive and kicking whilst meeting so many lovely people and learning about every single aspect of the book industry.

 

Direct to consumer: The IPG DQM, 26th November

Direct to consumer: The IPG DQM, 26th November

 

Last week an SYP delegation was invited to a Digital Quarterly Meeting of the IPG. The Independent Publishers Guild is a membership organization that in 2012 celebrated its 50th birthday. Serving as a support and networking resource for independent publishers it currently has a membership of 600 companies. The IPG's DQMs are a chance for independent publishers to hear from key figures in digital publishing and the subject of Thursday's evening was direct to consumer retailing.

The speakers were from a range of online retailers and licensing businesses including:
> Andre Breedt from Nielsen
> Lindsey Mooney from Kobo
> Steve Potter from Wordery
> Jonathan Griffin from the Publishers Licensing Society

The focus of the evening was on how independent publishers can leverage digital platforms to reach more consumers.

Andre Breedt began with an insight into digital book and e-book sales. He told us that there are many ways to understand the e-book market from guessing to consumer data. Without data from Amazon.co.uk however, who according to some estimates control 95% of the UK e-book market, it is difficult to get an accurate picture. Breedt argued that although the overall trend in e-book sales was a plateau, the actual picture was more complex. For example, sales vary greatly according to genre and 24% of e-books are self-published.

Lindsey Mooney spoke next about what independent publishers can do to maximize sales on Kobo. She said that their promotions already included email marketing, backlist promotions and daily deals, but that now they were looking into what works in physical bookshops like multi-buy offers. She noted that multi-buy is perfect for mid and back-list authors and told us that publishers saw an 8% increase in market share and 20% lift in volume during these promotions. Customer loyalty is also key to Kobo with 10% of customers making up 50% of sales.

Steve Potter from Wordery stated that their aim was to work with as many publishers and distributors as possible to replicate the 'hand selling' experience online. Wordery has in excess of a million users with 68% of these being regular visitors. Platforms like ebay, Rakuten, and Wordery offer more input to publishers on merchandising and pricing. To drive online sales publishers must make sure their metadata is correct and complete. This includes the obvious information like pub date, format, price etc. but also jackets and inside pages.

Last to speak was Jonathan Griffin from the event’s sponsor, the PLS. They have identified that publishers want permissions to be easier to manage, less frustrating and profitable to rights holders! The PLS are developing a tool (PLS Clear) to improve licensing of content and to manage the permissions process from beginning to end. They are also there to support independent publishers with permissions by handling outsourcing, offering consultancy and workshops.

The evening broke for drinks and networking in the lovely surroundings of the Faber offices.

The SYP had a really enjoyable evening and would recommend our members to visit the IPG website at http://www.ipg.uk.com/ to find out more about their events.

IPG

London SYP Book Club Reads ‘The Artificial Anatomy of Parks’, debut novel by Kat Gordan

parks      Written by Blogger Laura Pietrobon, SYP member and regular SYP book clubber @misslpietrobon


Welcome to the life of Tallulah Park. She’s basically been alone for the last five years, living in a cramped bedsit and working a crappy job for a horrendous boss. Suddenly, her past comes calling – a phone call from the hospital tells her that her estranged father has just had a heart attack and is currently in a coma.

In this way, Tallulah’s past comes roaring back and she’s forced to confront the chain of events that were set off all those years ago, when previously-unknown Uncle Jack came knocking on the door of her family home. SYP Book Club’s August book, The Artificial Anatomy of Parks, has nothing to do with nature – rather, it’s the story of the inner-workings of the Park family, and Tallulah trying to work out why her family acts the way it does.

It’s your quintessential family drama, where secrets of the past are slowly revealed. Who is Uncle Jack? Why was Tallulah’s mum scared of him? Why does Aunt Vivienne seem to hate Tallulah’s mum? Why can’t the family get together without an argument breaking out? What secrets are the family keeping from Tallulah and her cousins?

Kat Gordon’s debut novel is a well-written piece – once you start the novel, you’ll want to see it through to the end. The book is divided into four sections – heart, skin, bone and blood – which provide a general guiding hand to the direction of the narrative within those parts. The story flows easily, and the first person narrative is the perfect fit for this kind of story, allowing the reader to muddle through Tallulah’s mind and come to understand why she felt she needed to leave her family.

When discussed at the London SYP Book Club September meet, the group as a whole agreed that there are some stand-out parts to the novel, such as when Tallulah stays with her grandmother, or Tallulah’s recounting of her time at boarding school. However, there are also parts that, to some, felt superfluous – the romance between Tallulah and Toby at boarding school that is rekindled towards the end of the novel for example. One reader suggested that it could have been better to spend the page space on Tallulah’s aunts and uncles, who make their presence felt whenever gathered together. The big reveal at the end of the narrative was caught sooner by some than others, but it was felt that this didn't diminish the storytelling journey. On the other hand, other readers (myself included) felt the clues offered are ambiguous enough that you can keep guessing until the end - members even offered several suggestions that could just as easily have worked within the context of the novel.

Overall, Gordon’s story is a good addition to the family drama genre. Tallulah and the Parks have a way of making themselves and their story one that you want to listen to. Perhaps the perfect read over the upcoming Christmas break, as a reminder your family probably isn't that bad after all.


'The Artificial Anatomy of Parks' is Kat Gordan's debut novel, published by Legend Press Ltd. It has been longlisted for the 2015 'Not the Booker Award'. For more information on the book please see here.

The London SYP Book Club meets on a monthly basis in central London, reading varied books in different genres. We welcome all/any prospective members and enjoy reading books, meeting authors and hosting literary events. To learn more about the bookclub please see here.

 

Branching Out and Busy Blogging

 

On September 15 the lovely SYP North and Midlands Branch branched out with the launch of their new and unique blog, where they will be updating all of the SYP North and Midlands contingent (and anyone else that would like to read) on all the local news and events.

A definite WATCH THIS SPACE, you can find the blog by following this link.

SYPnorth

See below for a small taster of the exciting  things to come, with a snippet from the welcome blog posted on September 15.

Hi Society of Young Publishers – S.Y.P – (North and Midlands) committee fans, and welcome to our new blog page. We very much hope you enjoy visiting.

On this site you can keep up with all our news, information about the publishing industry, and all other articles and content relating to publishing.

A few things have happened since we’ve last been in touch with you all…

1. Though we have regrettably been silent for a while now, we are pleased to announce that the S.Y.P (North and Midlands) committee will return with a comeback event in late October 2015.
– Please watch this space for more details!

2. We warmly and proudly welcome our newest committee member, Ms Stephanie Cox.

..... [read more at the SYP North and Midlands blog today!] 

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