**NEW** London Workshops 2017




 Are you looking to progress in your publishing career, but want to add something to your CV to make it stand out?

The Society of Young Publishers are always looking for new and exciting ways to help members, and this year the London committee are launching a series of monthly workshops for members to attend to gain practical skills that they can take forward into the workplace.

This new workshop scheme will replace the mentor scheme of previous years, and will be open exclusively to SYP members who are aspiring publishers or already working in the industry.

Workshops will be offered on a monthly basis and will vary from learning how to write the perfect pitch to learning how to code.

May 2017 Workshop: Writing a Marketing Plan

The second in our exciting new workshop scheme is Writing a Marketing Plan, with the tremendously talented Claire Morrison, on Thursday 25 May. Attendees will get the chance to write their own marketing plan and learn about the tricks and techniques for a successful marketing campaign.

In the Writing a Marketing Plan workshop, you will learn how to plan, prepare and present your very own marketing plan. Covering:

  • Understanding and finding your target audience
  • Creative and tone of voice
  • Sell-in and retailer communication
  • Consumer marketing from social to out of house
  • Budgeting

This practical hands-on two hour session will give you the foundations and toolkit to build your marketing campaigns in the future - or the knowledge to understand your inhouse marketing team.

Run by DK's award-winning Senior Marketing Manager Claire Morrison, who has over 13 years of experience in publishing and marketing. She has worked across fiction and non-fiction at Vintage, Headline, Pan Macmillan and Quercus and now heads up the marketing for children's, licensing and travel at DK.

When: Thursday 25 May, 6:30pm - 8:30pm

Where: Carmelite House, Hachette UK

What are the requirements?

Workshops will be offered on a monthly basis and will vary from learning how to write the perfect pitch to learning how to code. The scheme will be open to young publishing professionals, aspiring publishers or students who want to further advance their publishing career. To be eligible, prospective attendees will have to meet the following criteria:

  • be an SYP member
  • be able to attend the set date, in London, for the workshop

There is no age limit for applicants.

How does it work?

Attendees will be able to apply for the workshop by submitting a short pitch by email. All applications will be reviewed by an SYP panel, who will try to select attendees who will best benefit from the workshop offered.

Unlike other schemes, instead of being a one-to-one session, each SYP workshop is built around a small group of young publishers. Each group will be assigned a task to complete before the workshop and will have the opportunity to work on this task with an expert in that field.

Each workshop will open monthly, with a new theme and new task.

How to apply?

Applications for our first workshop will open on Friday 5 May and will close on Thursday 18 May, with applications for our other workshops staggered on a monthly basis throughout the year. Spaces are limited to only small groups of SYP members. Applicants must be SYP members who are able to travel to London and who are available to attend the date of the workshop.

Those wishing to participate in the workshops must email the SYP London chair at syp.london@gmail.com with a short paragraph (up to 300 words) stating why they’d like to take part and a little bit about themselves. Please ensure to put the workshop that you’re applying for in the subject header.

Deadline for Applications: Thursday 18 May 2017



Email us at syp.london@gmail.com

The Workshops

April - Becoming a Booktuber

May - Writing a Marketing Plan

June - Perfecting the Pitch

Learn how to build a successful pitch for whatever audience. From editorial to sales to bookselling, the publishing industry relies on the perfect pitch to get the right book in the right hands. In this workshop you will not only try your hand at pitching, but also learn about what it takes to present to your audience and what it's like to be pitched to. Applications will open w/c 5 June

July - Codebreakers

Coding is considered the cornerstone of many jobs in publishing, and knowing your HTML from your CSS and beyond is vital no matter where you are. Learn about coding, and how it works in the industry, from an industry expert, and have a chance to write your own code to success. Applications will open w/c 3 July

August - Bestselling Book Designs

September - Sales Packs

October - SEO and Digital Strategies

November - Running an Event

December - Discovering New Authors