BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.4.8//EN TZID:Europe/London X-WR-TIMEZONE:Europe/London BEGIN:VEVENT UID:210@thesyp.org.uk DTSTART;TZID=Europe/London:20261111T190000 DTEND;TZID=Europe/London:20261111T201500 DTSTAMP:20261018T115957Z URL:https://thesyp.org.uk/events/syp-uk-marketing-workshop/ SUMMARY:SYP UK: Marketing Workshop DESCRIPTION:As part of Work in Publishing Week this year\, we're exploring the world of marketing through freelance. With award-winning marketer Rach el Quin\, we'll dive into how a book campaign actually gets built - from r eading the brief and finding the audience\, to setting and splitting a bud get\, choosing the channels\, briefing creative\, working out who to appro ach\, and ultimately\, what you measure at the end.\n\nThe workshop will l ast around 45 minutes before ending with a Q&\;A for 20 minutes.\n\nRac hel is a publishing professional with over a decade of experience and a lo ve of books\, creative marketing\, and most importantly\, cats. Previously in-house at HarperCollins developing award-winning fiction campaigns\, sh e now works freelance with a varied roster of clients from Big 5 publisher s to indies including Bloomsbury\, Faber\, HarperCollins\, Insight Edition s and Penguin Random House. To date\, Rachel has won ten Book Marketing So ciety awards for work across genres\, was shortlisted for a British Book A ward in 2025 for her work on smash-hit translated fiction novel BUTTER\, a nd was twice shortlisted for Freelancer of the Year at FutureBook (2024 an d 2025).\n\nWhen: 11th November 7pm GMT\n\nWhere: Online via Zoom (link pr ovided in booking confirmation)\n\nPrice: Free for members\, £3 for non-m embers ATTACH;FMTTYPE=image/jpeg:https://thesyp.org.uk/wp-content/uploads/2026/10 /SYP-Marketing-Masterclass1.jpg CATEGORIES:UK END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:STANDARD DTSTART:20261025T010000 TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT END:STANDARD END:VTIMEZONE END:VCALENDAR